{"id":729,"date":"2026-02-04T11:54:37","date_gmt":"2026-02-04T11:54:37","guid":{"rendered":"https:\/\/explorelogics.org\/jordandonegan\/?p=729"},"modified":"2026-06-24T13:49:15","modified_gmt":"2026-06-24T13:49:15","slug":"first-ram-van-receives-updated-logo","status":"publish","type":"post","link":"https:\/\/explorelogics.org\/jordandonegan\/first-ram-van-receives-updated-logo\/","title":{"rendered":"First Ram Van Receives Updated Logo"},"content":{"rendered":"\t\t
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The Fordham University \u00a0\u00a0Intercampus Transportation Shuttle<\/a>, also widely referred to as the \u201cRam Van,\u201d has officially updated its first vehicle with the new Fordham logo on its exterior, the first step in a roughly four-year-long process to update the Ram Vans\u2019 logos as part of the University\u2019s\u00a0recent rebranding initiative<\/a>.\u00a0<\/p>\n

Plinio Gonzalez, director of University Transportation, told The Ram in an email that this new logo on the Ram Van helps Fordham \u201cmodernize the brand, enhance market perception, and build brand awareness,\u201d which he described as the purpose of the rebranding initiative.\u00a0<\/p>\n

\u201cThe Ram Vans, which began operating in 1981, are a highly recognizable and visible part of Fordham University and currently transport over 275,000 passengers each year, primarily between our Rose Hill and Lincoln Center campuses,\u201d Gonzalez said. \u201cIt is only right to help Fordham in this initiative by beginning to replace the Ram Van\u2019s old Block F logos with Fordham\u2019s new logo.\u201d\u00a0<\/p>\n

According to Gonzalez, the updated logo was created via a collaboration between the Office of\u00a0 Marketing and Communications and the department of University Transportation. He also said the rebranding initiative arose from a need to distill Fordham\u2019s identity in the higher education marketplace defined by increasing competition whose goal, according to Gonzalez, is to \u201craise Fordham\u2019s profile across various audiences and improve brand awareness.\u201d\u00a0<\/p>\n

Before being imprinted with Fordham\u2019s updated brand logo, all 36 14-passenger vans and four minivans were decorated with Fordham\u2019s old Block F logo, but, according to Gonzalez, only one Ram Van has officially had its logo replaced. Gonzalez said that once the current vans are retired \u2014 each van serves for a specific lease period \u2014 they will be replaced by vans that have the new logo.<\/p>\n

\u201cThe plan is to apply the new logos on new vans on a rolling cycle as new vans are brought into our fleet. It will take about 4 years to roll out the new logo across our entire fleet,\u201d he said.<\/p>\n

Student employees for the department of University Transportation said that while they had no part in rebranding the vans themselves, they are excited to be part of one of the key aspects of Fordham\u2019s rebranding initiative. Rose Locke, FCLC \u201927, has been a Ram Van driver for almost three years and said the new logos on the vans are an exciting change.<\/p>\n

\u201cRam Vans are such a cornerstone to the Fordham experience, whether you\u2019re at [Rose Hill] or [Lincoln Center], so it makes sense that the vans are becoming a part of the university\u2019s rebranding,\u201d Locke said in an email to The Ram. \u201cI personally like the new design,\u201d she said.<\/p>\n

Avuh Sharifi, GSB \u201929, also works as a\u00a0 Ram Van driver and said the logo change did not come as a surprise.\u00a0<\/p>\n

\u201cI think it was expected,\u201d Sharifi said in an email to The Ram. \u201cSince Fordham is rebranding, it makes sense that intercampus transportation like Ram Van would also update its logos to align with the university\u2019s new image.\u201d\u00a0<\/p>\n

Locke explained that, based on what she has heard from her fellow Ram Van drivers, they are looking forward to driving the rebranded van.\u00a0\u00a0<\/p>\n

\u201cI have not heard many complaints from drivers. Most drivers are excited to drive the one van we have in our fleet that has the new logo since it\u2019s a brand new van,\u201d Locke said. \u201cA few people have said it does stand out from the rest of the fleet since it is the only van with the new logo.\u201d<\/p>\n

While Ram Van drivers are enjoying driving the rebranded van, Sharifi said the new logo has also raised some concerns among drivers.\u00a0<\/p>\n

\u201cOne major concern is that the new logo covers a significant portion of the window and is not one-way,\u201d Sharifi said. \u201cMany students experience carsickness, and being able to look outside is important for managing those symptoms.\u201d\u00a0<\/p>\n

Sharifi also said that student passengers have expressed their own grievances with the new logo on the Ram Vans.\u00a0<\/p>\n

\u201cIn general, students who aren\u2019t affiliated with Ram Van have reacted negatively. Many have joked that the logo resembles Lord Farquaad\u2019s flag, and overall, they don\u2019t seem to like it,\u201d Sharifi said. \u201cPersonally, though, I feel that the new logo gives the university a more prestigious and polished appearance compared to before.\u201d<\/p>\n

Gonzalez described the importance of aligning the Ram Van\u2019s appearance with Fordham\u2019s rebranding initiative.\u00a0<\/p>\n

\u201cA strong, consistent brand across the University, particularly on the Ram Van, helps prospective students, alumni, and employers immediately associate the logo with Fordham. Our vans are the equivalent of moving billboards, which drives significant visibility for Fordham,\u201d he said.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView Original Article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Fordham University \u00a0\u00a0Intercampus Transportation Shuttle, also widely referred to as the \u201cRam Van,\u201d has officially updated its first vehicle with the new Fordham logo on its exterior, the first step in a roughly four-year-long process to update the Ram Vans\u2019 logos as part of the University\u2019s\u00a0recent rebranding initiative.\u00a0 Plinio Gonzalez, director of University Transportation, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[12],"class_list":["post-729","post","type-post","status-publish","format-standard","hentry","category-print","tag-the-fordham-ram"],"yoast_head":"\nFirst Ram Van Receives Updated Logo - Jordan Donegan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/explorelogics.org\/jordandonegan\/first-ram-van-receives-updated-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Ram Van Receives Updated Logo - Jordan Donegan\" \/>\n<meta property=\"og:description\" content=\"The Fordham University \u00a0\u00a0Intercampus Transportation Shuttle, also widely referred to as the \u201cRam Van,\u201d has officially updated its first vehicle with the new Fordham logo on its exterior, the first step in a roughly four-year-long process to update the Ram Vans\u2019 logos as part of the University\u2019s\u00a0recent rebranding initiative.\u00a0 Plinio Gonzalez, director of University Transportation, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/explorelogics.org\/jordandonegan\/first-ram-van-receives-updated-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Jordan Donegan\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T11:54:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-24T13:49:15+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/explorelogics.org\\\/jordandonegan\\\/first-ram-van-receives-updated-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/explorelogics.org\\\/jordandonegan\\\/first-ram-van-receives-updated-logo\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/explorelogics.org\\\/jordandonegan\\\/#\\\/schema\\\/person\\\/d0c7853ed789fa46459e7dd2b5b96a2e\"},\"headline\":\"First Ram Van Receives Updated Logo\",\"datePublished\":\"2026-02-04T11:54:37+00:00\",\"dateModified\":\"2026-06-24T13:49:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/explorelogics.org\\\/jordandonegan\\\/first-ram-van-receives-updated-logo\\\/\"},\"wordCount\":783,\"commentCount\":0,\"keywords\":[\"The Fordham Ram\"],\"articleSection\":[\"Print\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/explorelogics.org\\\/jordandonegan\\\/first-ram-van-receives-updated-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/explorelogics.org\\\/jordandonegan\\\/first-ram-van-receives-updated-logo\\\/\",\"url\":\"https:\\\/\\\/explorelogics.org\\\/jordandonegan\\\/first-ram-van-receives-updated-logo\\\/\",\"name\":\"First Ram Van Receives Updated Logo - 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